论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业

<section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">近期有某机构根据腾讯上一季度财报，制作了“2015微信数据报告”。虽然这一出口转内销的英文报告数据并未得到微信官方的任何表态，但依旧被大量转载，被认为是有关微信情况的最新数据。报告显示，微信月活跃用户达到 5.49 亿，各品牌的微信公众账号总数已经超过 800 万个，移动应用对接数量超过 85000 个，微信支付用户则达到了 4 亿左右。</section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><p><br/></p><p><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">面对越来越庞大的微信公号数量和朋友圈，一些人产生了社交疲劳，公号越加越多却不再有耐心打开，刷屏似的朋友圈也有些看不过来了。因此得出结论：微信的有效活跃度在下降。事实上唱衰微信称其活跃度下降的文章自2013年以来就开始不断出现了，提及的理由均是上述经验之谈，论据上大同小异。</section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">那些从2013年一路唱衰到2015年的文章中提到的一些数据也多是个体案例。如最新的一篇文章中提及：</section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">虎嗅网曾经发起过调查，某企业家俱乐部账号反馈表示，折叠后的公众账号打开率，虽然头条还能保持,但二条和三条基本就是以前的三分之一了，日均粉丝增量也比之前少了三分之一。这也成为很多用户共同感受！而受到折叠的公众号运营者为了传播，开始把内容分享到朋友圈，这又恶化了朋友圈的内容，加速了其衰落。</section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">不过虎嗅网的这个调查早已过去两年了，且当初的调查针对的是微信5.0版将公众号折叠后的影响。其中确实有一些大号列举了折叠后导致打开率下降，但同样有人表示并无影响，且经历过一段时间后有所恢复。整个调查并未有明确的结论。</section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">而如今，微信已经到了6.1版了。<span style="text-align: inherit; line-height: 1.4; font-family: inherit; font-size: 1em; text-decoration: inherit; box-sizing: border-box;" class="tn-Powered-by-XIUMI">那么真实情况究竟是怎样的呢？通过新媒体指数平台账号的统计，可以提供一些理性的数据参考。</span></section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">首先需要说明的是，新媒体指数所统计的是微信公众号公开的阅读量、点赞量、文章发布情况等数据，有关微信粉丝数、页面打开率等非公开数据并不在统计之列。因而下面的数据反应的是微信公众号的活跃情况，并不包括隐私的朋友圈大数据。</section></section><section style="width: 0px; height: 0px; clear: both;"></section></section><section style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentColor; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(83, 128, 45); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: bold; text-decoration: inherit; white-space: normal; word-wrap: break-word !important; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(255, 255, 255);" class="tn-Powered-by-XIUMI"><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">截止6月16日，新媒体指数平台（www.gsdata.cn）常规每日统计的微信公众号数量已经超过31万，囊括了微信投入的大部分公号，约为微信官方公布的800万公号数量的1/26，是目前国内最大的第三方微信数据库。</section></section></section></p><p><img src="/Public/forum/ueditor/image/20150624/1435152059569263.jpg" alt="1435152059569263.jpg"/></p><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">图一：新媒体指数公号与文章数情况<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><p><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　我们选取5月16日至6月16日的微信公众号作为样本（如上），在这一个月内，平台收录的账号数从294281增加到310254，增长了近20000个。<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　与之相对应的文章数（簇状图）在这一个月里却并未显著增加，日常保持在25万条左右，且在节假日会降到17万以下。<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　从图中很明显的可以看出，微信的发文量维持在一个相对稳定的状态，除周末外，其他日子并没有太大的波动。</section></p><p><img src="/Public/forum/ueditor/image/20150624/1435152087177374.jpg" alt="1435152087177374.jpg"/></p><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">图二：新媒体指数公号阅读数总变化<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><p><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　在文章总阅读数方面，日均为4.8亿次，主要集中在4.5亿-5亿的区间内。近期数据有向5.5亿上升的趋势。平均每篇文章被阅读1920次。<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　对比公号与文章数情况可以发现，发布的文章数一直小于微信公号的数量，显然有不少公号并不每天发布文章。除去服务号的技术性限制之外，确实存在着账号僵尸化的现象。<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　不少人感叹现在公号越来越难做了，如今已经满是成熟大号的天下了。<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　那么大号究竟有多少呢？微信公号的金字塔究竟是如何的呢？新媒体指数对于微信公号有一套WCI（WCI微信传播指数是首个公开公式的微信传播力评估体系，最透明最学术最权威）的评估体系。WCI超过1000的可以算是成熟的大号，800-1000之间则属于中等大号，而500-800则是成长期账号，300-500的账号多限于一定的地域或圈子，小于300的公号则有点让人感到沮丧了。<br style="box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section><section style="box-sizing: border-box;" class="tn-Powered-by-XIUMI">　　我们选择最新的6月17日数据来估摸一下：当天有310575个公号发布了265048篇文章。</section></p><p><br/></p>

论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业