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大家都知道关键词的关键性,淘宝指数在这一过程中是一个不可或缺的利器,今天就给大家举例来分析它的应用。
关键词一:护手肘女
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<p>大家都知道关键词的关键性,淘宝指数在这一过程中是一个不可或缺的利器,今天就给大家举例来分析它的应用。<br style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 关键词一:护手肘女</section></p><p></p><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7qHvjictTXtuFJskLBTxpRNFEgzVtYDiawrA4rLYia8AWcfBBaWm1ibRwug/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7qHvjictTXtuFJskLBTxpRNFEgzVtYDiawrA4rLYia8AWcfBBaWm1ibRwug/0?wxfrom=5" data-ratio="0.16030534351145037" data-w="262" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7dZ8qMq48O6MlCftrSLxqjIcFC3lOFNXKNGskWpJ2BangaqmtTRia0qw/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7dZ8qMq48O6MlCftrSLxqjIcFC3lOFNXKNGskWpJ2BangaqmtTRia0qw/0?wxfrom=5" data-ratio="0.5902527075812274" data-w="554" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope tn-page-editable ng-binding" style="border-width: 0px; margin: 0px; padding: 0px; text-align: justify; color: rgb(255, 129, 36); clear: both; font-family: inherit; font-size: 1em; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important;" tn-page-editable="text0" tn-page-editable-type="ed-type-text" ng-style=" { 'font-size' : eo.fontSize || 'inherit', 'font-family' : eo.fontFamily || 'inherit', 'font-style' : eo.fontStyle || 'inherit', 'font-weight' : eo.fontWeight || 'inherit', 'text-align' : eo.textAlign || 'inherit', 'text-decoration' : eo.textDecoration || 'inherit', 'color' : (eo.color || theme.majorColor) } " ng-bind-html="eo.text | eol2br | unsafe"><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 淘宝指数的搜索指数显示近几个月来它的搜索指数一直为0,一个根本没人搜的词就算质量得分是10分也不能投。<br style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></section><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 关键词二:护臂 <br style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></section></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7xkKQxlT6bBPF9DAFzAY3Qdic0TmqiczqOH0jfL2jU6lXYwAwVvnIT2yw/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7xkKQxlT6bBPF9DAFzAY3Qdic0TmqiczqOH0jfL2jU6lXYwAwVvnIT2yw/0?wxfrom=5" data-ratio="0.13537906137184116" data-w="554" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7dLRxhxCsVw1BNelCxs8dhyyZqee7OHQ7iaqwp65U5ugz8xcibUXpxa1g/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7dLRxhxCsVw1BNelCxs8dhyyZqee7OHQ7iaqwp65U5ugz8xcibUXpxa1g/0?wxfrom=5" data-ratio="0.6913357400722022" data-w="554" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope tn-page-editable ng-binding" style="border-width: 0px; margin: 0px; padding: 0px; text-align: justify; color: rgb(255, 129, 36); clear: both; font-family: inherit; font-size: 1em; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important;" tn-page-editable="text0" tn-page-editable-type="ed-type-text" ng-style=" { 'font-size' : eo.fontSize || 'inherit', 'font-family' : eo.fontFamily || 'inherit', 'font-style' : eo.fontStyle || 'inherit', 'font-weight' : eo.fontWeight || 'inherit', 'text-align' : eo.textAlign || 'inherit', 'text-decoration' : eo.textDecoration || 'inherit', 'color' : (eo.color || theme.majorColor) } " ng-bind-html="eo.text | eol2br | unsafe"><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6; font-family: inherit; font-size: 1em; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 在淘宝指数我们很直观的看到这个性别比例显示:男性占比为73%。也就是说搜索这个词的意向宝贝为男性用的护臂,与这款宝贝不符(见下图)。这就难怪209个展现量一个点击都没有了。 </span></section></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7IJicKJzlhP5x4hW25M6a6KnhsjRRtwxIrMXzRy3cQABjogt6SomiavhA/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7IJicKJzlhP5x4hW25M6a6KnhsjRRtwxIrMXzRy3cQABjogt6SomiavhA/0?wxfrom=5" data-ratio="0.9812206572769953" data-w="213" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope tn-page-editable ng-binding" style="border-width: 0px; margin: 0px; padding: 0px; text-align: justify; color: rgb(255, 129, 36); clear: both; font-family: inherit; font-size: 1em; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important;" tn-page-editable="text0" tn-page-editable-type="ed-type-text" ng-style=" { 'font-size' : eo.fontSize || 'inherit', 'font-family' : eo.fontFamily || 'inherit', 'font-style' : eo.fontStyle || 'inherit', 'font-weight' : eo.fontWeight || 'inherit', 'text-align' : eo.textAlign || 'inherit', 'text-decoration' : eo.textDecoration || 'inherit', 'color' : (eo.color || theme.majorColor) } " ng-bind-html="eo.text | eol2br | unsafe"><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6; font-family: inherit; font-size: 1em; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 关键词三:中长款羽绒服抽绳收腰</span><br style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></section></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7xxuQTlqib3vrAwTLMHxdck59JMlMC4HnvTrfCmMZSYnhDSVJGh0ActQ/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7xxuQTlqib3vrAwTLMHxdck59JMlMC4HnvTrfCmMZSYnhDSVJGh0ActQ/0?wxfrom=5" data-ratio="0.08664259927797833" data-w="554" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope tn-page-editable ng-binding" style="border-width: 0px; margin: 0px; padding: 0px; text-align: justify; color: rgb(255, 129, 36); clear: both; font-family: inherit; font-size: 1em; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important;" tn-page-editable="text0" tn-page-editable-type="ed-type-text" ng-style=" { 'font-size' : eo.fontSize || 'inherit', 'font-family' : eo.fontFamily || 'inherit', 'font-style' : eo.fontStyle || 'inherit', 'font-weight' : eo.fontWeight || 'inherit', 'text-align' : eo.textAlign || 'inherit', 'text-decoration' : eo.textDecoration || 'inherit', 'color' : (eo.color || theme.majorColor) } " ng-bind-html="eo.text | eol2br | unsafe"><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6; font-family: inherit; font-size: 1em; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 这个词搜索指数为3949,直通车为0元,看似是很优质的一个词。</span></section></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7C3dMPWcjy0yjNqk8B54v9Talib2mxxo2dtI4Q30vTmT2xaib7c4TxtNQ/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7C3dMPWcjy0yjNqk8B54v9Talib2mxxo2dtI4Q30vTmT2xaib7c4TxtNQ/0?wxfrom=5" data-ratio="0.5306859205776173" data-w="554" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope tn-page-editable ng-binding" style="border-width: 0px; margin: 0px; padding: 0px; text-align: justify; color: rgb(255, 129, 36); clear: both; font-family: inherit; font-size: 1em; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important;" tn-page-editable="text0" tn-page-editable-type="ed-type-text" ng-style=" { 'font-size' : eo.fontSize || 'inherit', 'font-family' : eo.fontFamily || 'inherit', 'font-style' : eo.fontStyle || 'inherit', 'font-weight' : eo.fontWeight || 'inherit', 'text-align' : eo.textAlign || 'inherit', 'text-decoration' : eo.textDecoration || 'inherit', 'color' : (eo.color || theme.majorColor) } " ng-bind-html="eo.text | eol2br | unsafe"><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6; font-family: inherit; font-size: 1em; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 但是在淘宝指数搜索之后就会发现这个词是近几天刚刚起来的词,而且增长非常迅速。也许你会说这可能是个搜索上升词,或许以后搜索指数会有暴增。但是你要知道这是个与羽绒服相关的词,羽绒服已经成整体下降趋势了,大部分卖家已经开始上春装。所以,像上边这样刚刚起来的词,或者是暴增暴降的词最好别用,因为可能是假词。 </span></section><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 关键词四:真皮女包 休闲女包<br style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></section></fieldset><p> </p><fieldset class="ng-scope" style="border-width: 0px; margin: 0.8em 0px 0.2em; padding: 0px; width: 710px; clear: both; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box;"><img width="502" height="502" title="" class="ng-scope tn-page-editable" style="border-width: 0px; width: auto !important; height: auto !important; vertical-align: middle; visibility: visible !important; -ms-word-wrap: break-word !important; box-sizing: border-box;" src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7Ituibpss57sq4AQrSW1RibavGelXQbfwXyLTUz7rCkv9qcHYqA2WWbPQ/0?wxfrom=5" border="0" data-src="http://mmbiz.qpic.cn/mmbiz/gfFibZGN2tOJVC5U4naZrlFYQGqCQzpF7Ituibpss57sq4AQrSW1RibavGelXQbfwXyLTUz7rCkv9qcHYqA2WWbPQ/0?wxfrom=5" data-ratio="0.3989169675090253" data-w="554" tn-page-editable="img0" tn-page-editable-type="image" ng-src="http://statics.xiumi.us/stc/images/placeholder-img.jpg"/></fieldset><p> </p><fieldset class="ng-scope tn-page-editable ng-binding" style="border-width: 0px; margin: 0px; padding: 0px; text-align: justify; color: rgb(255, 129, 36); clear: both; font-family: inherit; font-size: 1em; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important;" tn-page-editable="text0" tn-page-editable-type="ed-type-text" ng-style=" { 'font-size' : eo.fontSize || 'inherit', 'font-family' : eo.fontFamily || 'inherit', 'font-style' : eo.fontStyle || 'inherit', 'font-weight' : eo.fontWeight || 'inherit', 'text-align' : eo.textAlign || 'inherit', 'text-decoration' : eo.textDecoration || 'inherit', 'color' : (eo.color || theme.majorColor) } " ng-bind-html="eo.text | eol2br | unsafe"><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><span style="line-height: 1.6; font-family: inherit; font-size: 1em; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 同样是女包行业的关键词,在年龄趋势这里显示是完全不同的。“真皮女包”喜好度最高的人群集中在35-59岁,“休闲女包”喜好度最高的人群集中在18-39岁。所以在选词的时候一定要注意人群的不同,因为人群一旦定位错误,那就意味着流量的流失。 </span></section><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 所以大家在选词的时候可以结合淘宝指数来筛选,这里只是举了一个例子,淘宝指数还有很多更强大的功能,大家可以进一步去探索。</section><section style="-ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"></section></fieldset><p></p><p><span style="color: rgb(204, 204, 204);">原文转自网络,原文版权归原作者所有</span></p>