论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业

<p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">淘宝双十二已结束，今天我们不谈市场格局、营销策略，单纯的从视觉创意表现的角度来看看1212期间的“淘宝特色”审美格调。</p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">1、平面广告</p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">地铁长廊是不同主题的空中城池，充满想象力的奇趣乐园。8个具有代表性的特色主题，多维度诠释上“淘”的乐趣。</p><p><img src="/Public/forum/ueditor/image/20151213/1450011930141884.png" title="1450011930141884.png" alt="blob.png"/></p><p><img src="/Public/forum/ueditor/image/20151213/1450011943632951.png" title="1450011943632951.png" alt="blob.png"/></p><p>灯箱广告是手绘插画结合真人拍摄的形式，虚实结合，有种商品大爆炸的视觉冲击力。套用文案中的话说，晒的是平面创意，要的是句城会玩。</p><p><img src="/Public/forum/ueditor/image/20151213/1450011965767955.png" title="1450011965767955.png" alt="blob.png"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">2、“1212来了”预告海报</p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">用设问的形式来做一套有趣的1212揭幕海报，通过无厘头的问题反向告诉大家1212的意义，还让每一个看到这套海报的人真切体会到今年1212淘的就是乐趣 。像素游戏的设计创意，让这组gif海报瞬间活了起来，童趣十足。</p><p><img src="/Public/forum/ueditor/image/20151213/1450011986844899.png" title="1450011986844899.png" alt="blob.png"/></p><p><img src="/Public/forum/ueditor/image/20151213/1450012001413514.png" title="1450012001413514.png" alt="blob.png"/></p><p><img src="/Public/forum/ueditor/image/20151213/1450012010759313.png" title="1450012010759313.png" alt="blob.png"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">3、奇妙集市（SurpriseCity瑟普莱斯城）</p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">作为1212互动会场的“奇妙集市”，精良的3D建模制作，美轮美奂的动画渲染效果，让人眼前一亮，成为PC端活动页面设计的新标杆。</p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p><img src="/Public/forum/ueditor/image/20151213/1450012030264568.png" title="1450012030264568.png" alt="blob.png"/></p><p><img src="/Public/forum/ueditor/image/20151213/1450012040929509.png" title="1450012040929509.png" alt="blob.png"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">4、移动市集——淘的N种乐趣漫画</p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="white-space: pre-wrap; word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;">在创意构思上通过日常商品的意外之处呈现淘宝上商品独有的趣味点。在表现形式上，首次突破动态海报的常用模式，将四格漫画用gif动画化，使得趣味性大大加强，让人眼前一亮。据说是独立漫画家ng的作品。</p><p><img src="/Public/forum/ueditor/image/20151213/1450012060496695.png" title="1450012060496695.png" alt="blob.png"/></p>

论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业