论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业

<p><span style="color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 20.8px; background-color: rgb(255, 255, 255);">从瓜分渠道资源到抢占用户的过程中，很多同行们都明显的感觉到，渠道平台所带来的量已经日益减少，但是刊例价格却一再攀升。就像圈内的朋友和我在聊天的提到的：“现在渠道的大腿真心越来越难抱了”。</span></p><p><span style="color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 20.8px; background-color: rgb(255, 255, 255);"><img src="/Public/forum/ueditor/image/20160313/1457875648460640.jpg" alt="1457875648460640.jpg"/></span></p><p><span style="color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 20.8px; background-color: rgb(255, 255, 255);"></span></p><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: pre-wrap; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; line-height: 25.6px; background-color: rgb(255, 255, 255);">&nbsp; &nbsp; &nbsp; &nbsp;从事移动互联网行业的人都知道，推广APP应用有一个漫长的“烧钱”积累用户的过程，很多公司在这个过程中消逝，也有很多公司在这个过程中不断挣扎，为数不多的APP公司能笑到最后占领自己的一席之地。</span></p><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;大家都知道，并不是所有APP应用公司在前期创业过程中，都有足够的资本，通过花钱去获得用户（比如：CPA、CPC、CPD、CPS、CPT等）。或者购买大量的线下广告做品牌宣传（楼宇、地铁、公交站牌、LED视频等）。那么对于创业型公司或者资本底子薄的公司，如何通过免费的资源和手段去运营推广好APP呢？</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"/></section></section></section></section><p><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0.5em 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1;"><section class="" style="margin: 0px; padding: 0px 2px 3px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(249, 110, 87);"><section class="" style="margin: 0px; padding: 0.3em 0.4em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); background-color: rgb(249, 110, 87);"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">1</section></section><span class="" style="margin: 0px 0px 0px 0.4em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; color: rgb(249, 110, 87); line-height: 1.4;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">首先，产品不能匆匆上线</section></span></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">很多同行在讨论产品上线的情况时，或多或少都有反馈因为规划不明确，产品存在重大BUG、UI美术存在大的瑕疵、使用流程不符合用户习惯等，在这种情况下，被公司要求产品尽快上线而导致渠道定位产品的等级偏低，给的应用库等级明显比同类竞品落后，导致产品一开始运营推广就输在了起跑线上。为了避免这种情况，个人建议，产品和运营应当配合的足够默契，制定好符合产品的上线计划，一个好的开头才是后续良性发展的关键。</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">&nbsp; &nbsp; &nbsp; &nbsp;产品准上线的前半个月，个人建议要做产品预热，在：机锋论坛、安卓市场论坛、安智市场论坛、木蚂蚁论坛。这四大主要的论坛做产品宣传预热，另外，公司的微信公众号、微博等配合宣传。</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"/></section></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0.5em 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1;"><section class="" style="margin: 0px; padding: 0px 2px 3px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(249, 110, 87);"><section class="" style="margin: 0px; padding: 0.3em 0.4em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); background-color: rgb(249, 110, 87);"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">2</section></section><span class="" style="margin: 0px 0px 0px 0.4em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; color: rgb(249, 110, 87); line-height: 1.4;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">当产品可以上线之时，切勿着急的去上传</section></span></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">其次，当产品可以上线之时，切勿着急的去上传各大助手、应用市场、商城以及下载站点，因为如果“急功近利”的去覆盖各大渠道，那么你就会失去一次“新品首发”的机会。例如：百度91安卓市场、360手机助手、应用宝、华为应用商城、小米、乐商店等，都有新品首发，所以当你的产品准备上线的时候，就必须先了解各大渠道新品首发的规则，收集新品首发的渠道数量。新品首发将会给产品带来第一批“种子用户”，经过很多同行的证实，效果都还是不错的。</section></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"/></section></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0.5em 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1; transform: translate3d(0px, 0px, 0px);"><section class="" style="margin: 0px; padding: 0px 2px 3px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(249, 110, 87);"><section class="" style="margin: 0px; padding: 0.3em 0.4em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); background-color: rgb(249, 110, 87);"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">3</section></section><span class="" style="margin: 0px 0px 0px 0.4em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; color: rgb(249, 110, 87); line-height: 1.4;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">再次，经历了新品首发，接下来就是覆盖各大渠道了</section></span></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">例如：百度手机助手、安卓市场、91手机助手、360手机助手、应用汇、安智市场、搜狗手机助手、搜狗市场等，这些量比较大渠道，是必须先覆盖的。还有部分下载站也是不错的，例如：华军软件园、中关村、非凡等。</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">“新品自荐”是覆盖完毕渠道之后获得重要渠道推荐资源必不可少的。比如：360手机助手、应用宝、联想乐商店、魅族、华为等，都有新品自荐。通过新品自荐申请的，将在渠道新品板块的推荐位置展示，推荐的时间不一，最长的可以达到7天，例如联想乐商店。</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"/></section></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 10px 0px; padding: 0px 3px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px 0px 0px -3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 6px; height: 6px; border-radius: 100%; background-color: rgb(249, 110, 87);"></section><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(249, 110, 87);"><section class="" style="margin: 0px; padding: 3px 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">如何去优化?</section></section></section></section></section></section><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 664px;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(249, 110, 87); width: 664px; float: left;"></section><section style="margin: -3px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 6px; height: 6px; border-radius: 100%; float: right; background-color: rgb(249, 110, 87);"></section></section><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(249, 110, 87);"><section class="" style="margin: 0px; padding: 3px 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">当你把免费的收录渠道都覆盖完毕之后，接下来需要做的就是如何去优化，主要涉及到三方面：</section><ol class=" list-paddingleft-2" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><li><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">官方标签的申请</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">官方的标签是需要申请的，如果不申请，是不会出现官方标签的。有官方标签和没有官方标签，从用户心理的角度来说，偏向于信任官方标签的APP。<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"/></section></li></ol><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">2.优质标志的申请</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;想要获得这类标志并不是这么容易的，一般都会从产品本身设计，用户体验、UI美术、特色、还有用户评分下载使用等情况做判断, &nbsp;获取自然用户也是相比其他多很多的。</section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">3.ASO优化<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1.6;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">&nbsp; &nbsp; &nbsp; &nbsp; 影响因素主要有：关键字、描述、下载/用户数、用户评价等。</section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: pre-wrap; word-wrap: break-word !important;">&nbsp; &nbsp; &nbsp; &nbsp; 对于如何选择关键字，可以参照竞品的关键字，但是要懂得避其锋芒。如果刚上线不久的产品，尽量选择一些竞争小，热度大的关键字。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: pre-wrap; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p></section></section></section></section></section><section class="" style="margin: 0px 0px 0px -3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 6px; height: 6px; border-radius: 100%; background-color: rgb(249, 110, 87);"></section></section></section><section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin: 0.5em 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1;"><section class="" style="margin: 0px; padding: 0px 2px 3px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(249, 110, 87);"><section class="" style="margin: 0px; padding: 0.3em 0.4em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); background-color: rgb(249, 110, 87);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: pre-wrap; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; line-height: 1;">4</span><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p></section><span class="" style="margin: 0px 0px 0px 0.4em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; color: rgb(249, 110, 87); line-height: 1.4;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">最后，用户评论、下载量等，都是影响APP在渠道的排名，所以做好评和下载量也是非常必要的。</section></span></section></section></section></p><p><span style="color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 20.8px; background-color: rgb(255, 255, 255);"><br/></span><br/></p>

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