论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业

<section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: #3e3e3e; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6000003814697px; white-space: normal; word-wrap: break-word !important; background-color: #ffffff;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #333333;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><img src="/Public/forum/ueditor/image/20151023/1445601464466057.jpg" alt="1445601464466057.jpg" />在微信上可以实现移动全流程的购物和客户服务，包括浏览，购物，支付，售后服务，搭建职能移动购物平台，实现点对点的精准营销。微信回事未来最大的基础通信运营商和互联网流量分发入口，因此选择这个入口来做购物智能化的创新非常合适。在这点上，微信和其他APP在营销上并没有多大区别，但是入口更请，更容易被用户接受。</section> </section> </section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #333333;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">微信电商正在浮出水面，相对于平台型电商的站内烧钱推广而言，机遇强关系的微信社交体系将彻底颠覆站外推广转化率低的局面。可以说，微信营销不需要微博营销那样需要大量的粉丝， 从本质上讲微信传播的是信任，微博传播的是信息，毫无疑问，朋友圈之间的推荐可信度大于微博大号和明星大号的推荐。但目前大部分做淘宝，天猫的卖价还没有正式涉足微信营销，实际操作上也在摸石头过河，难免会把微博上的那一套硬生生搬过来，其实这是个误区。我们看到，大品牌电商微信粉丝也比较多，几十万上百万都有。某些小淘宝卖家，30订单来自微信，某知名店铺8000多个粉丝，到店率30%，购买率10%，某女装卖家，粉丝4000多个，打开2000多个，到店800多个，实际成交100多单。看到这些数据，你心动了吗?那么赶快来看看电商企业如何玩转微信的。</section> </section> </section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0.5em 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px 1em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; height: 0px; border-top-width: 1.5em; border-top-style: solid; border-top-color: #f96e57; border-bottom-width: 1.5em; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 1.5em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.5em !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -2.75em 1.65em -2.3em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; height: 0px; border-width: 1.3em; border-style: solid; border-color: #ffffff transparent;"></section> <section style="margin: 0px 2.1em; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; height: 0px; vertical-align: middle; border-top-width: 1.1em; border-top-style: solid; border-top-color: #f96e57; border-bottom-width: 1.1em; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 1.1em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.1em !important; border-right-style: solid !important; border-right-color: transparent !important;"> <section style="margin: -0.8em 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; text-align: center; color: #fffff0; font-size: 22px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">淘宝卖家的微信营销步骤：</section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 20px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 120.59375px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; float: right;"> <section style="margin: 0px 0px -12px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: #f96e57;"></section> <section style="margin: -19px 0px 0px 5px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; height: 36px;"> <section style="margin: 0px 0px 0px -1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -8px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #fffff0; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> <section style="margin: -2px 0px 0px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; line-height: 16px; height: 16px; border-left-width: 2px; border-left-style: solid; border-left-color: #f96e57; border-right-width: 2px; border-right-style: solid; border-right-color: #f96e57; text-align: center; background-color: #feffff;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">1</section> </section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 10px; border-top-style: solid; border-top-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -10px 0px 0px 3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 8px; border-top-style: solid; border-top-color: #ffffff; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> </section> </section> </section> </section> <section style="margin: -0.54em 0px 0px; padding: 0px 0px 0px 5px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 536px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1; font-size: 22px; color: #f96e57;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">电商卖家微信如何定位</section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #333333;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">为什么要在微信上做电商？未来的营销，不需要太多的渠道，只要你的产品进入消费者的手机，就是最好的营销。传统电商和传统企业进入移动互联网的成本太高，而微信实现了零成本进入移动互联网。二维码是链接线上下线下的们，公众平台是交互空间，直接面对3亿多用户服务。</section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"></section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">微信对于电商来说不是直接的营销渠道，而是高效的客服，CRM，沟通工具。电商客服共聚焦用来解答用户在购买产品，使用产品或服务过程中，遇到的各种问题。CRM工具可把会员按照地域，性格，肤质，身高，来源，购买产品等属性进行分类，定期定向推送精准匹配对应的产品和服务，实现精准营销，常规沟通工具来刺激用户再次购买，增进电商与客户之间的感情，提高用户黏性。</section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"></section> </section> </section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 20px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 120.59375px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; float: right;"> <section style="margin: 0px 0px -12px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: #f96e57;"></section> <section style="margin: -19px 0px 0px 5px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; height: 36px;"> <section style="margin: 0px 0px 0px -1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -8px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #fffff0; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> <section style="margin: -2px 0px 0px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; line-height: 16px; height: 16px; border-left-width: 2px; border-left-style: solid; border-left-color: #f96e57; border-right-width: 2px; border-right-style: solid; border-right-color: #f96e57; text-align: center; color: #f96e57; background-color: #feffff;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">2</section> </section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 10px; border-top-style: solid; border-top-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -10px 0px 0px 3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 8px; border-top-style: solid; border-top-color: #ffffff; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> </section> </section> </section> </section> <section style="margin: -0.54em 0px 0px; padding: 0px 0px 0px 5px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 536px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1; font-size: 24px; color: #f96e57;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">电商卖家企业如何推广</section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #333333;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第一，大胆利用自有的各类媒体和渠道，包括公司官网，淘宝店，产品手册，推广手册，产品包装盒，活动现场海报易拉宝，各类投放的硬广告，聚集大量潜在忠实粉丝。第二，多做有奖关注活动。第三，口碑营销。鼓励用户推荐微信公众账号给身边的朋友，如分享到朋友圈，QQ群等。第四，使用微信接口应用可以方便推广，特别是现在有不少针对淘宝开发的应用，对改善用户的阅读体验和引导下单效果不错。如果是为了监控所推送内容的打开率，跳转率的数据，则可以自键WAP网站或3G网站，以HTML5语言搭建的网站能够自适应屏幕尺寸大小，排版效果不错。</section> </section> </section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 20px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 120.59375px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; float: right;"> <section style="margin: 0px 0px -12px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: #f96e57;"></section> <section style="margin: -19px 0px 0px 5px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; height: 36px;"> <section style="margin: 0px 0px 0px -1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -8px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #fffff0; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> <section style="margin: -2px 0px 0px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; line-height: 16px; height: 16px; border-left-width: 2px; border-left-style: solid; border-left-color: #f96e57; border-right-width: 2px; border-right-style: solid; border-right-color: #f96e57; text-align: center; background-color: #feffff;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">3</section> </section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 10px; border-top-style: solid; border-top-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -10px 0px 0px 3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 8px; border-top-style: solid; border-top-color: #ffffff; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> </section> </section> </section> </section> <section style="margin: -0.54em 0px 0px; padding: 0px 0px 0px 5px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 536px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1; font-size: 18px; color: #f96e57;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">电商卖家如何进行新老客户营销</section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #333333;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">电商微信公众账号的粉丝绝大部分来自于线上的推广，其中不乏店铺的老客户和新客户。因此做好新老客户的分类对提高转化率至关重要。首先，目前微信公众平台的功能有限，而微生活的微信电商平台还需要一定的合作条件，即便单单使用微信公众平台现有的分组功能，也能够达到预期的效果。举个例子，在利用自身店铺或者包裹答谢卡推广公众账号时，当客户扫描关注公众账号，公众账号就可以自动回复一段文字说明，要求新客户回复&rdquo;新客户&ldquo;字样获取促销信息，老客户回复&rdquo;老客户&ldquo;获取会员优惠信息，淡然得提前设置好相应的关键词回复。接下来就是实时监控公众平台的实时消息，针对不同的回复将粉丝归入相应的分组。当然，添加备注也是必要的，这也够方便后期调查粉丝的分组。</section> </section> </section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 20px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 120.59375px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; float: right;"> <section style="margin: 0px 0px -12px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: #f96e57;"></section> <section style="margin: -19px 0px 0px 5px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; height: 36px;"> <section style="margin: 0px 0px 0px -1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -8px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #fffff0; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> <section style="margin: -2px 0px 0px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; line-height: 16px; height: 16px; border-left-width: 2px; border-left-style: solid; border-left-color: #f96e57; border-right-width: 2px; border-right-style: solid; border-right-color: #f96e57; text-align: center; background-color: #feffff;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">4</section> </section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 10px; border-top-style: solid; border-top-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -10px 0px 0px 3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 8px; border-top-style: solid; border-top-color: #ffffff; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> </section> </section> </section> </section> <section style="margin: -0.54em 0px 0px; padding: 0px 0px 0px 5px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 536px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1; font-size: 24px; color: #f96e57;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">电商卖家微信如何推送内容</section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #10100f;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">不少卖家在苦恼该推送什么内容给粉丝，这个问题出在开设公众账号之前没有定位好。电商的微信公众中号可以分为纯粹的营销号，在内容中插入购买链接。前者的难度相对于后者来说要相对容易，而后者则需要不少文案。但是后者的转化率明显高于前者，毕竟一个赤裸裸的广告害的考虑到大众的需求问题，而目前用户对广告普遍都包邮一种排斥的心态，更别说一个每天只会推送广告而没有丝毫有价值内容的公众账号，即便是拥有众多忠实粉丝的品牌也会遇到粉丝量不断减少的问题。所以，微信做内容这一关是绕不过的，而软文营销就可以很好的将产品推广揉入文章中，从而提高打开阅读率，跳转率和转化率。相信不少卖家已经回推送图文并茂的软文，但如何控制好软文字数，巧妙的将粉丝引导进入下单的WAP页就很考验技巧。我们认为，初期没有经验的时候可以采用试错的方式来分析那种风格的软文效果更好。</section> </section> </section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 20px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 120.59375px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; float: right;"> <section style="margin: 0px 0px -12px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: #f96e57;"></section> <section style="margin: -19px 0px 0px 5px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; height: 36px;"> <section style="margin: 0px 0px 0px -1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -8px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: #fffff0; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> <section style="margin: -2px 0px 0px 1px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 30px; line-height: 16px; height: 16px; border-left-width: 2px; border-left-style: solid; border-left-color: #f96e57; border-right-width: 2px; border-right-style: solid; border-right-color: #f96e57; text-align: center; background-color: #feffff;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">5</section> </section> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0px;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 10px; border-top-style: solid; border-top-color: #f96e57; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> <section style="margin: -10px 0px 0px 3px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border-top-width: 8px; border-top-style: solid; border-top-color: #ffffff; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important;"></section> </section> </section> </section> </section> </section> <section style="margin: -0.54em 0px 0px; padding: 0px 0px 0px 5px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 536px; display: inline-block; vertical-align: top;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 1; font-size: 21px; color: #f96e57;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">电商卖家微信如何提高转化率</section> </section> </section> </section> </section> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; border: 1px solid #c0c8d1; box-shadow: #aaaaaa 0px 0px 10px; background-color: #fafaef;"> <section class="Powered-by-XIUMI V5" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #333333;"> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">转化率的关键点在于粉丝主动分享内容到朋友圈和微群，特别是店铺搞促销活动的时候。以化妆品品类的卖家为例，9.9包邮试用活动推送给大学生，白领群体，并且在内容中提示邀请粉丝把活动分享给好友。已经下单购买的粉丝进行推荐，所带来的新客户下单数量取决于该粉丝的微信好友数，以及该粉丝的粉丝进行推荐，所带来的新客户下单数量取决于该粉丝的微信好友数，以及该粉丝在圈子内的影响力。一般而言，朋友之间的这种分享转化率都很高，特别是一传以，十传百之后，能够形成一个不断扩散的效果。因此，卖家也可以考虑跟草根达人合作，利用他们在圈子里的影响力和足够数量的活跃好友来达到口碑营销的目的。前面提及的针对群体推广，可以参考第一点的分组管理，也可以在被关注自动回复中提示用户回复自己的年龄，工作等信息，工作等信息。当然不同公众账号略有区别，灵活应用就可以玩转微信营销。<img src="/Public/forum/ueditor/image/20151023/1445601491862121.jpg" alt="1445601491862121.jpg" /></section> </section> </section> </section> </section> </section> </section> </section> <p>&nbsp;</p>

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