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在大互联时代的浪潮下,传统企业转型登陆互联网大船,已经不再是稀罕事。新兴企业懂得充分利用微营销的优势对其进行传播,但对于传统企业来说,怎样才能做好微营销,实现企业转型、实现销售呢?
一个专业的微营销团队需要哪些人?老板肯定心中要有数,起码老板得知道自己要招什么样的人,在做微营销准备工作一定要做好,人员配置,资金预算等等都要考虑,通常来说,一个微营销团队应该有线上推广、数据分析、设计师、客服售后等不同职位,缺少1、2个职位,团队运作不起来,费时费力。组建完整的团队才能创造更高的效率,老板懂得如何组建团队才能了解员工的想法,才能指导员工应该做什么,怎么去做。磨刀不误砍柴工,营销方案要看准。一份有效的网络营销方案需要进行分析、采集数据、表达营销思路,企业主只有参与微信营销方案的审核,明白了这份方案的核心,才会知道是否正确,是否在浪费人力和财力。只有这样,才能知道运营过程中会出现哪些利弊点,以及如何规避那些弊端。用这样的方式来评估每一次的微营销策略,能够让企业更好地发展,让微营销更好地进行下去。考核机制很关键,激励员工有动力。企业想要管理微营销团队,考核机制必不可少,将企业利润中的一部分用来奖励团队,团队中的各个职位都是相辅相成,缺一不可,成交量提升进行岗位提成,鼓励大家团结合作,共同进步,增强团队凝聚力,好的考核激励机制,才让员工更有动力发挥才能。持之以恒要做到,定期检查很重要。企业主应该要先自问懂不懂微营销,在自己团队开展微营销过程中哪些环节是与整体脱节的,是推广力度欠缺还是售后客服没有及时跟进?还是营销方案不够给力,企业主对每一项工作做到及时检查,召开大会鼓励员工发言,在听取员工的意见和建议时,不断总结改进,调整运营策略和方向。如果老板一点都不懂微营销,员工盲目操作,汇报起来也是纸上谈兵。微营销确实是当下比较火爆的营销方式,但并不代表微营销是粗暴简单的营销方式,很多企业主短期看不到效果就放弃,微营销也是需要长期坚持的。微营销时代中最重要的是用户体验与互动,企业要不断激发用户使他们产生强烈的互联和消费意愿。微营销的最终目的是通过向用户传递企业相关信息,体现企业的价值诉求,进而提升品牌知名度和美誉度。消费者认同的不仅仅是某产品,更多的是产品背后的一些东西,这些东西与消费者的生活息息相关。他们相信企业带来的产品能使他们的生活变得更美好,而正是这种观念才能稳固用户的心,增强他们的归属感与安全感。
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嗨,好久不见
网络微营销 让生活变得丰富多彩
触不可及的温柔
时代总结出真理 楼主棒棒哒
嗨,蘑菇
微信营销越来越的到应用
K哥馆
最后发贴: 2024-10-21 23:09
一个高大上的名字
最后发贴: 2016-03-18 20:26
课课家运营团队
最后发贴: 2021-11-01 22:54
起个名字你猜我叫啥
最后发贴: 2016-03-08 22:23
一路风景都看透
最后发贴: 2016-03-08 22:18
论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业
<p><span style="color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 22.3999996185303px; background-color: rgb(255, 255, 255);">在大互联时代的浪潮下,传统企业转型登陆互联网大船,已经不再是稀罕事。新兴企业懂得充分利用微营销的优势对其进行传播,但对于传统企业来说,怎样才能做好微营销,实现企业转型、实现销售呢?</span></p><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6000003814697px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0.5em; max-width: 100%; box-sizing: border-box; border-left-width: 10px; border-left-style: solid; line-height: 2em; border-radius: 5px 0px 0px 5px; box-shadow: rgb(153, 153, 153) 0em 0.2em 0.2em; font-size: 1em; font-family: inherit; font-weight: bold; text-align: inherit; text-decoration: inherit; border-color: rgb(95, 156, 239); word-wrap: break-word !important; background-color: rgb(239, 239, 239);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">搭好台子好唱戏,建好团队很关键。</section></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><p><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: inherit; font-family: inherit; font-size: 1em; font-weight: inherit; white-space: normal; line-height: 25px; border: 0px; clear: both; text-align: justify; text-decoration: inherit; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 112, 192); box-sizing: border-box !important; word-wrap: break-word !important;">一个专业的微营销团队需要哪些人?</span>老板肯定心中要有数,起码老板得知道自己要招什么样的人,在做微营销准备工作一定要做好,人员配置,资金预算等等都要考虑,通常来说,一个微营销团队应该有线上推广、数据分析、设计师、客服售后等不同职位,缺少1、2个职位,团队运作不起来,费时费力。组建完整的团队才能创造更高的效率,老板懂得如何组建团队才能了解员工的想法,才能指导员工应该做什么,怎么去做。</section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6000003814697px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0.5em; max-width: 100%; box-sizing: border-box; border-left-width: 10px; border-left-style: solid; line-height: 2em; border-radius: 5px 0px 0px 5px; box-shadow: rgb(153, 153, 153) 0em 0.2em 0.2em; font-size: 1em; font-family: inherit; font-weight: bold; text-align: inherit; text-decoration: inherit; border-color: rgb(95, 156, 239); word-wrap: break-word !important; background-color: rgb(239, 239, 239);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">磨刀不误砍柴工,营销方案要看准。</section></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: inherit; font-family: inherit; font-size: 1em; font-weight: inherit; white-space: normal; line-height: 25px; border: 0px; clear: both; text-align: justify; text-decoration: inherit; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(0, 112, 192); box-sizing: border-box !important; word-wrap: break-word !important;">一份有效的网络营销方案需要进行分析、采集数据、表达营销思路</span>,企业主只有参与微信营销方案的审核,明白了这份方案的核心,才会知道是否正确,是否在浪费人力和财力。只有这样,才能知道运营过程中会出现哪些利弊点,以及如何规避那些弊端。用这样的方式来评估每一次的微营销策略,能够让企业更好地发展,让微营销更好地进行下去。</section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6000003814697px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0.5em; max-width: 100%; box-sizing: border-box; border-left-width: 10px; border-left-style: solid; line-height: 2em; border-radius: 5px 0px 0px 5px; box-shadow: rgb(153, 153, 153) 0em 0.2em 0.2em; font-size: 1em; font-family: inherit; font-weight: bold; text-align: inherit; text-decoration: inherit; border-color: rgb(95, 156, 239); word-wrap: break-word !important; background-color: rgb(239, 239, 239);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">考核机制很关键,激励员工有动力。</section></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: inherit; font-family: inherit; font-size: 1em; font-weight: inherit; white-space: normal; line-height: 25px; border: 0px; clear: both; text-align: justify; text-decoration: inherit; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">企业想要管理微营销团队,考核机制必不可少,将企业利润中的一部分用来奖励团队,团队中的各个职位都是相辅相成,缺一不可,成交量提升进行岗位提成,鼓励大家团结合作,共同进步,增强团队凝聚力,好的考核激励机制,才让员工更有动力发挥才能。</section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6000003814697px; white-space: normal; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0.5em; max-width: 100%; box-sizing: border-box; border-left-width: 10px; border-left-style: solid; line-height: 2em; border-radius: 5px 0px 0px 5px; box-shadow: rgb(153, 153, 153) 0em 0.2em 0.2em; font-size: 1em; font-family: inherit; font-weight: bold; text-align: inherit; text-decoration: inherit; border-color: rgb(95, 156, 239); word-wrap: break-word !important; background-color: rgb(239, 239, 239);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">持之以恒要做到,定期检查很重要。</section></section><section style="margin: 0px; padding: 0px; max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important; word-wrap: break-word !important;"></section></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: inherit; font-family: inherit; font-size: 1em; font-weight: inherit; white-space: normal; line-height: 25px; border: 0px; clear: both; text-align: justify; text-decoration: inherit; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">企业主应该要先自问懂不懂微营销,在自己团队开展微营销过程中哪些环节是与整体脱节的,是推广力度欠缺还是售后客服没有及时跟进?还是营销方案不够给力,企业主对每一项工作做到及时检查,召开大会鼓励员工发言,在听取员工的意见和建议时,不断总结改进,调整运营策略和方向。如果老板一点都不懂微营销,员工盲目操作,汇报起来也是纸上谈兵。</section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">微营销确实是当下比较火爆的营销方式,但并不代表微营销是粗暴简单的营销方式,很多企业主短期看不到效果就放弃,微营销也是需要长期坚持的。</section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></section><section class="tn-Powered-by-XIUMI" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">微营销时代中最重要的是用户体验与互动,企业要不断激发用户使他们产生强烈的互联和消费意愿。微营销的最终目的是通过向用户传递企业相关信息,体现企业的价值诉求,进而提升品牌知名度和美誉度。消费者认同的不仅仅是某产品,更多的是产品背后的一些东西,这些东西与消费者的生活息息相关。他们相信企业带来的产品能使他们的生活变得更美好,而正是这种观念才能稳固用户的心,增强他们的归属感与安全感。</section></section></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6000003814697px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br/></p><p><br/></p>