论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业

<p><img src="/Public/forum/ueditor/image/20151230/1451447786752846.png" title="1451447786752846.png" alt="blob.png"/></p><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin: 0.55em 0px; box-sizing: border-box;"><section style="padding: 10px; text-align: center; box-sizing: border-box; background-color: rgb(166, 91, 203);"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="color: rgb(255, 255, 255); font-size: 20px; box-sizing: border-box;"><section style="box-sizing: border-box;" class="ph">产品运营必读：一个APP应用产品该如何留住用户？</section></section></section></section></section><section style="margin: auto; width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: transparent !important; border-left-color: transparent !important; border-top-width: 0.6em; border-right-width: 0.5em !important; border-left-width: 0.5em !important; border-top-style: solid; border-right-style: solid !important; border-left-style: solid !important; box-sizing: border-box;"></section></section></section><p><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"><section style="padding: 2px; line-height: 1.3; border-top-color: rgb(0, 0, 0); border-bottom-color: rgb(0, 0, 0); border-top-width: 0.1em; border-bottom-width: 0.1em; border-top-style: solid; border-bottom-style: solid; box-sizing: border-box;"><section style="box-sizing: border-box;">现在越来越多的企业都可以开发出自己的APP应用，甚至可以同时进行几个APP开发，然而，决胜负的不是做了多少APP，而是在做之前是否考虑清楚自己的APP策略是什么？目标消费者确定了吗？他使用APP的目的确定了吗？你拿什么将他长期留下来的方法确定了吗？ 我们很多时候使用APP应用往往是通过一些偶然的渠道下载并安装应用的，熟称被动用户，对于这类APP用户，有调查显示：4个月后仅有20%的存留率，12个月后仅有4%的存留率，这使得建立一个长期成功的应用成了一个艰巨的任务。</section></section></section></section><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"><section style="margin: 1.04em 0px 0.98em 3.3em; width: 5em; border-top-color: rgb(166, 91, 203); border-top-width: 1px; border-top-style: solid; box-sizing: border-box; -webkit-transform: rotate(-25deg);"></section><section style="width: 100%; box-sizing: border-box;"><section style="padding: 5px; border: 1px solid rgb(166, 91, 203); line-height: 1; margin-right: 5px; float: left; box-sizing: border-box; background-color: rgb(166, 91, 203);"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="color: rgb(255, 255, 255); font-size: 44.8px; box-sizing: border-box;"><section style="box-sizing: border-box;">今</section></section></section></section></section><section style="padding-top: 5px; min-height: 4.5em !important; box-sizing: border-box;"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;">成功打造一个APP并让它拥有长久生存的能力，已成为每一个APP产品开发者都在努力追求的目标，那么，一个优秀的APP产品该如何留住用户，牢牢拴住用户的心呢？</section></section></section></section></section></section></section></section></p><p><img src="/Public/forum/ueditor/image/20151230/1451447803242888.png" title="1451447803242888.png" alt="blob.png"/></p><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 23px; margin-bottom: 10px; box-sizing: border-box;"><section style="width: 100%; vertical-align: bottom; display: inline-block; box-sizing: border-box;"><section style="padding: 0.2em 0.4em; text-align: center; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(166, 91, 203);"><section style="box-sizing: border-box;">一、APP使用数据</section></section><section style="width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: rgb(166, 91, 203); border-bottom-color: transparent !important; border-left-color: transparent !important; border-top-width: 4px; border-right-width: 4px; border-bottom-width: 4px !important; border-left-width: 4px !important; border-top-style: solid; border-right-style: solid; border-bottom-style: solid !important; border-left-style: solid !important; float: left; box-sizing: border-box;"></section><section style="width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: transparent !important; border-bottom-color: transparent !important; border-left-color: rgb(166, 91, 203); border-top-width: 4px; border-right-width: 4px !important; border-bottom-width: 4px !important; border-left-width: 4px; border-top-style: solid; border-right-style: solid !important; border-bottom-style: solid !important; border-left-style: solid; float: right; box-sizing: border-box;"></section></section><section style="padding: 3.5em 10px 10px; border: 1px solid rgb(204, 204, 204); margin-top: -3.5em; margin-right: 8px; margin-left: 8px; box-sizing: border-box;"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;">首先，先看几组2011年—2013年期间的来自美国APP的数据：</section><section style="box-sizing: border-box;">1、使用智能手机的比率从38%上升到50.4%</section><section style="box-sizing: border-box;">2、Android和iOS用户由3800万上升到8400万</section><section style="box-sizing: border-box;">3、花在APP和网络的时间比，从73%上升到81%</section><section style="box-sizing: border-box;">4、下载到手机上的APP数量从32个上升到41个</section><section style="box-sizing: border-box;">5、花在排名前50APP的时间从74%下降到58%</section></section></section></section></section></section></section><p><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 23px; margin-bottom: 10px; box-sizing: border-box;"><section style="width: 100%; vertical-align: bottom; display: inline-block; box-sizing: border-box;"><section style="padding: 0.2em 0.4em; text-align: center; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(166, 91, 203);"><section style="box-sizing: border-box;">二、最受消费者青睐的3种APP类型</section></section><section style="width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: rgb(166, 91, 203); border-bottom-color: transparent !important; border-left-color: transparent !important; border-top-width: 4px; border-right-width: 4px; border-bottom-width: 4px !important; border-left-width: 4px !important; border-top-style: solid; border-right-style: solid; border-bottom-style: solid !important; border-left-style: solid !important; float: left; box-sizing: border-box;"></section><section style="width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: transparent !important; border-bottom-color: transparent !important; border-left-color: rgb(166, 91, 203); border-top-width: 4px; border-right-width: 4px !important; border-bottom-width: 4px !important; border-left-width: 4px; border-top-style: solid; border-right-style: solid !important; border-bottom-style: solid !important; border-left-style: solid; float: right; box-sizing: border-box;"></section></section><section style="padding: 3.5em 10px 10px; border: 1px solid rgb(204, 204, 204); margin-top: -3.5em; margin-right: 8px; margin-left: 8px; box-sizing: border-box;"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;">APP的推波助澜源自于智能型手机的普及化，加上平板电脑的热卖，消费者可以自由决定要下载什么样的APP在自己的桌面上，随着iOS设备良好的销售，App Store上应用程式下载也逼近百亿。</section><section style="box-sizing: border-box;">根据数据来估计，平均每台iOS设备所下载的应用程式数量高于60个，下载到手机的APP数量日益增加（32个到41个），这样就相对地也加速了厂商开发APP的速度。</section><section style="box-sizing: border-box;">与此同时值得注意的是，当可供选择的越多，APP也就越难被注意到，对此，有3种类型的APP是最受消费者青睐的。</section><section style="box-sizing: border-box;">1、实用的工具：如天气预报，交通工具时刻表、图片剪辑等；</section><section style="box-sizing: border-box;">2、打发碎片时间：如游戏、书籍刊物等；</section><section style="box-sizing: border-box;">3、社交性：如微博、社交网站等。</section><section style="box-sizing: border-box;">善用这3大诱因，再结合自身品牌的优势，你就能发展出一个让消费者愿意长期留在他桌面的APP！</section></section></section></section></section></section></section></p><p><img src="/Public/forum/ueditor/image/20151230/1451447821440543.png" title="1451447821440543.png" alt="blob.png"/></p><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 23px; margin-bottom: 10px; box-sizing: border-box;"><section style="width: 100%; vertical-align: bottom; display: inline-block; box-sizing: border-box;"><section style="padding: 0.2em 0.4em; text-align: center; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(166, 91, 203);"><section style="box-sizing: border-box;">三、APP要击中用户的痛点</section></section><section style="width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: rgb(166, 91, 203); border-bottom-color: transparent !important; border-left-color: transparent !important; border-top-width: 4px; border-right-width: 4px; border-bottom-width: 4px !important; border-left-width: 4px !important; border-top-style: solid; border-right-style: solid; border-bottom-style: solid !important; border-left-style: solid !important; float: left; box-sizing: border-box;"></section><section style="width: 0px; border-top-color: rgb(166, 91, 203); border-right-color: transparent !important; border-bottom-color: transparent !important; border-left-color: rgb(166, 91, 203); border-top-width: 4px; border-right-width: 4px !important; border-bottom-width: 4px !important; border-left-width: 4px; border-top-style: solid; border-right-style: solid !important; border-bottom-style: solid !important; border-left-style: solid; float: right; box-sizing: border-box;"></section></section><section style="padding: 3.5em 10px 10px; border: 1px solid rgb(204, 204, 204); margin-top: -3.5em; margin-right: 8px; margin-left: 8px; box-sizing: border-box;"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;">任何一个成功的APP必然能够击中用户的某一个或几个痛点，但我们该如何准确地找到用户的痛点呢？</section><section style="box-sizing: border-box;">对于这个问题，据了解业内主要有两种方式：</section><section style="box-sizing: border-box;">一种是以竞品分析为代表的数据分析方法，比如搜索引擎公司会设置指标，开展搜索，评估搜索结果，从而对用户需求做出判断。</section><section style="box-sizing: border-box;">另外一种则是“答案在现场”，开发新产品的团队往往会更多地采用这种方法。</section></section></section></section></section></section></section><p><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"><section style="width: 100%; line-height: 1.5em; box-sizing: border-box; background-color: rgb(241, 241, 241);"><section style="width: 100%; box-sizing: border-box;"><section style="width: 0.62em; height: 0.62em; float: left; box-sizing: border-box; background-color: rgb(166, 91, 203);"></section><section style="width: 0.62em; height: 0.62em; float: right; box-sizing: border-box; background-color: rgb(166, 91, 203);"></section><section style="clear: both; box-sizing: border-box;"></section></section><section style="padding: 10px 5px; box-sizing: border-box;"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;">比如一位朋友是做酒店APP的，开发团队的成员每人每月都有3次公费入住快捷酒店的机会，亲身体验自己开发的产品是否靠谱，客服人员会通过接听用户电话以及社交网络搜索等方式实时收集用户的反馈，团队成员甚至会在周末去客户的酒店做前台，观察那些拿着手机到前台展示订单的住客究竟是怎样的状态。</section><section style="box-sizing: border-box;">总之，APP发展时期不同，获得用户洞察的方式也会随之变化。</section><section style="box-sizing: border-box;">用户样本量较小的初期多采用现场体验发现的方式，在用户量级达到一定水平后，则可以通过数据挖掘来更好地满足用户需求。当然，我们也可以通过分析，帮店长把握其周边客户群体的性质，分析每天有多少人看过他的店，有些人最后没有预订是什么原因等等，未来甚至可以据此探索用户预订酒店方式的改变。</section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></section></section></section></section></section><section style="width: 100%; box-sizing: border-box;"><section style="width: 0.62em; height: 0.62em; float: left; box-sizing: border-box; background-color: rgb(166, 91, 203);"></section><section style="width: 0.62em; height: 0.62em; float: right; box-sizing: border-box; background-color: rgb(166, 91, 203);"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section></section><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"><section style="text-align: center; padding-right: 1em; padding-left: 1em; margin-bottom: -1em; box-sizing: border-box;"><span style="padding: 0.3em 0.5em; border-radius: 0.5em; color: rgb(255, 255, 255); font-size: 14.08px; display: inline-block; box-sizing: border-box; background-color: rgb(166, 91, 203);"><section style="box-sizing: border-box;">四、APP该如何留住用户？</section></span> </section><section style="padding: 20px 10px 10px; border: 1px solid rgb(192, 200, 209); box-sizing: border-box; background-color: rgb(239, 239, 239);"><section style="box-sizing: border-box;" class="Powered-by-XIUMI V5"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;">设计APP产品必须学会放弃，通过大而全绑定用户始终是一种诱惑，但当你想要的东西特别多的时候，得到的就会特别少。</section><section style="box-sizing: border-box;">一个优秀的APP产品往往要具备三方面的特点：</section><section style="box-sizing: border-box;">1、性能好，通俗讲就是加载速度快。</section><section style="box-sizing: border-box;">2、用户第一眼就能够找到自己想要的东西，快速有效地解决问题。</section><section style="box-sizing: border-box;">3、设计有人情味儿，也就是现在很多人常说的“有爱”。</section></section></section></section></section></section></section></p><p><br/></p>

论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业