论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业

<p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">带着好奇心“点击看报”，原来是一个以报纸为包装形式的H5，对人民日报表示担心的小伙伴们由衷的长叹一口气。然而，这样一份《万能邮报》还是引发了众多网友的热评。</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">《万能邮报》：一个良心H5广告！</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="font-size: 18px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">惟妙惟肖的报纸形式</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">如果你是第一次看到，绝对会相信这是一份新型报纸。风趣幽默的标题提炼；大胆夸张的内容题材；动态新闻画面，漂亮的不像实力派，有一种哈利波特“魔法报纸”的即视感。板块划分模拟了传统报纸广告模式，涵盖时政、社会、两性、旅游、广告、天气、财经7大核心板块。</span></p><p><span style="color: rgb(76, 89, 105); line-height: 1.6; font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="line-height: 1.6; font-size: 18px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">丰富有趣的内容包装</span><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p><span style="color: rgb(76, 89, 105); line-height: 1.6; font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">用新闻的形式包装内容，“新闻”本身即是淘宝广告。《万能邮报》的“新闻”选题都来源淘宝，打破次元壁的内容筛选，从高大上尖货到新奇特商品，从买家趣闻到卖家花边，还有双十二相关信息，内容包罗万象。肩扛“万能”大旗的淘宝，是丰富的商品集合阵地，拥有着庞大的消费者用户数据，一买一卖的过程当中隐藏着无处不开的新奇脑洞。</span></p><p><img src="/Public/forum/ueditor/image/20151217/1450323781586555.png" title="1450323781586555.png" alt="blob.png"/></p><p><span style="color: rgb(217, 33, 66); line-height: 1.6; font-size: 12px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">社会/旅游/板块新闻加入双12红包元素</span></p><p><span style="color: rgb(76, 89, 105); line-height: 1.6; font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><img src="/Public/forum/ueditor/image/20151217/1450323807401900.png" title="1450323807401900.png" alt="blob.png"/></p><p><img src="/Public/forum/ueditor/image/20151217/1450323817930601.png" title="1450323817930601.png" alt="blob.png"/></p><p><span style="color: rgb(217, 33, 66); line-height: 1.6; font-size: 12px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">两性/财经等版面新闻植入卖家、达人的真实故事</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="font-size: 18px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">新颖趣味的联合营销</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">报纸的广告版面中别出心裁的植入了“今日头条”的彩蛋，形式新颖，植入巧妙，网友称：“今日头条亮了”。而淘宝又在今日头条的APP上发布了淘宝与今日头条“联合办报”的广告，让用户产生好奇，真的看到“报纸”实物的时候才让用户恍然大悟，莞尔一笑。</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">今日头条在专业优质新闻端拥有着庞大的信息库，以挖掘数据打造专项用户模块，独特的产品定位，精准地对用户进行信息推送。</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><img src="/Public/forum/ueditor/image/20151217/1450323835590354.png" title="1450323835590354.png" alt="blob.png"/></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">除了与今日头条的联合营销，内容中也植入了一些隐性的品牌合作，如淘宝与杜蕾斯合作，在1212年度盛典奇妙集市中设计了一座“湿乐园”，在报纸的两性版面中展现；淘宝与星战合作的众筹黑武士青铜像活动也在娱乐版有展现。</span></p><p><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p><img src="/Public/forum/ueditor/image/20151217/1450323853297523.png" title="1450323853297523.png" alt="blob.png"/></p><p><span style="font-size: 14px; max-width: 100%; word-wrap: break-word !important; box-sizing: border-box !important;">在广告满天飞的互联网时代，《万能邮报》是怎样吸睛的？</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><br style="word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">第一：将传统报纸广告媒介形式与H5动态展现相结合。</span></p><p><span style="color: rgb(76, 89, 105); font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">第二：内容植入趣味巧妙， 视觉表现活泼抢眼。</span></p><p><span style="color: rgb(76, 89, 105); line-height: 1.6; font-size: 14px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">第三：淘宝与今日头条资源整合联合营销，相辅相成，赚足眼球。</span></p><p style="white-space: normal;"><br/></p><p><br/></p>

论坛站务软件水平考试华为认证计算机等级PMP认证思科认证Photoshop3DMAX编程语言移动开发系统运维产品运营淘宝营销办公软件Ps修图云计算大数据摄影就业