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<fieldset style="margin: 1em 0px 3em; padding: 0px; border: 0px currentcolor; line-height: 24px; clear: both; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(95, 156, 239); margin: 0px; padding: 0px; text-align: center; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; height: 2em; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px 100.18px; padding: 0px; width: 467.59px; height: 2em; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0.5em 0px; height: 26.25px; line-height: 1; overflow: hidden; font-family: inherit; font-size: 12px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgba(255, 255, 255, 0.2);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">2015年：如何赢取移动电商新时代？</section></section></section></section><section style="margin: -1.6em 0px 2.1em; padding: 0px; clear: both; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; width: 167px; height: 0px; font-size: 12px; border-top-color: rgb(95, 156, 239); border-right-color: rgb(95, 156, 239); border-bottom-color: rgb(95, 156, 239); border-left-color: transparent !important; border-top-width: 1em; border-bottom-width: 1em; border-left-width: 1em !important; border-top-style: solid; border-bottom-style: solid; border-left-style: solid !important; float: left; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin: 0px; padding: 0px; width: 167px; height: 0px; font-size: 12px; border-top-color: rgb(95, 156, 239); border-right-color: transparent !important; border-bottom-color: rgb(95, 156, 239); border-left-color: rgb(95, 156, 239); border-top-width: 1em; border-right-width: 1em !important; border-bottom-width: 1em; border-top-style: solid; border-right-style: solid !important; border-bottom-style: solid; float: right; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="margin: 0.5em 0.3em; padding: 0px; border: currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(95, 156, 239); margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0.2em 0px 0px; padding: 0px; border: 1px dotted rgb(95, 156, 239); width: 296.54px; float: left; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin: 0.2em 0px 0px; padding: 0px; border: 1px dotted rgb(95, 156, 239); width: 296.54px; float: right; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"></section><section style="margin: auto; padding: 0px; width: 0.5em; height: 0.5em; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgb(95, 156, 239); -webkit-transform: rotate(45deg);" class="tn-Powered-by-XIUMI"></section></section></fieldset><fieldset style="margin: 0.5em 0px 0px; padding: 0px 0.5em 0.5em 0px; border: 0px currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; color: rgb(255, 255, 255); line-height: 1.4; font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">2015年，移动端最大的机会在哪里？是在微信，是我们现在最火的一个词，就是微商。微信的一举一动大家都很关注，例如微信6.1升级版，例如微信推出了朋友圈广告。微商大家都有个误解，就是认为微商就是朋友圈电商，大家都有被朋友圈卖货骚扰的经历，其实微商是有非常多的组成，朋友圈电商只是其中之一，现在有上千万的朋友圈电商，也有微店，微店是提供了一整套的建店工具和服务，是相当于朋友圈电商的更加规范的升级版。</section></section></fieldset><fieldset style="margin: 0.8em 0px; padding: 0px; border: 0px currentcolor; line-height: 1.4; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 1em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 10px; border: 2px dashed rgb(255, 255, 255); text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">京东的微信购物入口，也是微信电商的组成部分，在游戏的上面有个购物的入口，这个是京东来运营的，我们收购腾讯电商之后，就有了一个入口，是微信里面中心化的入口。另外是微信公众号的电商，不管是用订阅号还是服务号的形式，来做，来卖东西的。还有一类，是微信O2O。我觉得在微信时代，有手艺的人的春天到来了，有手艺的人跟他的粉丝和用户，借助微信，可以产生直接的连接，意味着他的手艺可以通过微信来变现，媒体行业这两年最火的是自媒体，在我看来，也是微信电商，或者是微信O2O的一个组成部分，因为你写东西好，也是一门手艺，微信也是诞生了很多很多这样的自媒体，也是在颠覆媒体的行业与生态。</section></section></fieldset><fieldset style="margin: 0.8em 1em; padding: 0px; border: 0px currentcolor; text-align: justify; color: white; line-height: 1.4; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 1em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">在2014年底到2015年初，很多微商的日子很难过，因为很多是通过代理的方式在销售，很多货被代理买到了，消费者没有买到，代理手里有非常多的货没有卖出去，其实这个问题是在微商那里造成了非常严重的地步。</section></section></fieldset><fieldset style="margin: 1em 0px 0.8em; padding: 0px; border: 0px currentcolor; line-height: 24px; clear: both; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(95, 156, 239); margin: 0px; padding: 0px; text-align: inherit; color: rgb(166, 91, 203); font-family: inherit; font-size: 1.2em; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px 0px 0px 40px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; line-height: 1; font-family: inherit; font-size: 1.2em; vertical-align: bottom; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><br style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section></section><section style="margin: 0px 0px 0px 3px; padding: 0px; text-align: inherit; color: rgb(95, 156, 239); line-height: 1; font-family: inherit; font-size: 15px; font-weight: inherit; text-decoration: inherit; vertical-align: bottom; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">在2015年，微商有这样的几个趋势</section></section><section style="margin: -10px 0px 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; width: 40px; height: 1px; font-size: 1.2em; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgb(95, 156, 239); -webkit-transform-origin: 100% 50%; -webkit-transform: rotate(45deg);" class="tn-Powered-by-XIUMI"></section><section style="margin: 0px; padding: 0px; width: 534.39px; height: 1px; font-size: 1.2em; display: inline-block; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"></section></section></section></fieldset><fieldset style="margin: 1em; padding: 0px; border: 0px currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(142, 201, 101); margin: 0px; padding: 0px; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 3px 8px; line-height: 1.4; font-family: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-top-left-radius: 8px; border-top-right-radius: 8px; background-color: rgb(142, 201, 101);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">一个是从单兵作战到团队作战</section></section><section style="border-width: 0px 1px 1px; border-style: solid; border-color: rgb(142, 201, 101); margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(249, 110, 87); margin: 0px; padding: 16px; text-align: inherit; color: rgb(95, 156, 239); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">微商的微，以前是个人的意思，到了2015年的门槛提高之后，个人再也无法进行一个激烈的竞争了，必须要有团队作战的路线。</section></section></section></section></fieldset><fieldset style="margin: 1em; padding: 0px; border: 0px currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(71, 193, 168); margin: 0px; padding: 0px; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 3px 8px; line-height: 1.4; font-family: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-top-left-radius: 8px; border-top-right-radius: 8px; background-color: rgb(71, 193, 168);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">第二个趋势是从朋友圈电商到微店</section></section><section style="border-width: 0px 1px 1px; border-style: solid; border-color: rgb(71, 193, 168); margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(249, 110, 87); margin: 0px; padding: 16px; text-align: inherit; color: rgb(95, 156, 239); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">朋友圈的电商简单的刷屏已经卖不动了，大家都非常的反感这种现象，只要见到就会屏蔽，虽然你有几千个通讯录的好友，但是他们已经把你屏蔽了。一定要走规范化的路线，微店是提供了一整套的粉丝营销经营销售产品的一个工具。</section></section></section></section></fieldset><fieldset style="margin: 1em; padding: 0px; border: 0px currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(255, 129, 36); margin: 0px; padding: 0px; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 3px 8px; line-height: 1.4; font-family: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-top-left-radius: 8px; border-top-right-radius: 8px; background-color: rgb(255, 129, 36);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">第三个趋势是从朋友圈广告到整合营销</section></section><section style="border-width: 0px 1px 1px; border-style: solid; border-color: rgb(255, 129, 36); margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(249, 110, 87); margin: 0px; padding: 16px; text-align: inherit; color: rgb(95, 156, 239); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">这是个从广告到营销的拓展。我们自己公关的作用也是在弱化，包括我们的品牌，我们的整合营销，我们的“讲故事”，其实是在正在流行。</section></section></section></section></fieldset><fieldset style="margin: 1em; padding: 0px; border: 0px currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(249, 110, 87); margin: 0px; padding: 0px; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 3px 8px; line-height: 1.4; font-family: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-top-left-radius: 8px; border-top-right-radius: 8px; background-color: rgb(249, 110, 87);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">第四个趋势，就是从传销代理到良性代理</section></section><section style="border-width: 0px 1px 1px; border-style: solid; border-color: rgb(249, 110, 87); margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(249, 110, 87); margin: 0px; padding: 16px; text-align: inherit; color: rgb(95, 156, 239); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">互联网的特点就是去中心化，你的代理越多，其实是增加了很多的中间环节，是在走回头路，这个代理一定是良性的代理。一定不是传销那样靠代理来买货，一定是向消费者卖货，一定是把货卖给消费者，这是良性的微商。</section></section></section></section></fieldset><fieldset style="margin: 1em; padding: 0px; border: 0px currentcolor; line-height: 24px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 15px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(166, 91, 203); margin: 0px; padding: 0px; text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 3px 8px; line-height: 1.4; font-family: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-top-left-radius: 8px; border-top-right-radius: 8px; background-color: rgb(166, 91, 203);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">第五个趋势就是从去中心化到中心化与去中心化的结合。</section></section><section style="border-width: 0px 1px 1px; border-style: solid; border-color: rgb(166, 91, 203); margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="border-color: rgb(249, 110, 87); margin: 0px; padding: 16px; text-align: inherit; color: rgb(95, 156, 239); line-height: 1.4; font-family: inherit; font-size: 1em; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; border-bottom-right-radius: 8px; border-bottom-left-radius: 8px;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">什么叫中心化？什么叫去中心化。举个例子，卖服装的，去中心化就是在路边开了一个服装店，所谓的中心化，其实就是在商场里面开了一个店，比如说杭州最大的商场，比如说在银泰开了一个，去中心化对微商的要求是非常高的，就是你首先自己的品牌要好，另外你能够吸引粉丝，并且能够对粉丝进行经营和沉淀。其实不是所有的微商，或者是所有的电商都具备这样的能力，都像小米一样具备这样的能力，所以一定要走中心化和去中心化相结合的路线。</section></section></section></section></fieldset><fieldset style="margin: 0.8em 1em; padding: 0px; border: 0px currentcolor; line-height: 1.4; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 1em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 10px; border: 2px dashed rgb(255, 255, 255); text-align: inherit; color: rgb(255, 255, 255); font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">去中心化怎么玩？我一直在提微商自媒体化，其实要成为微商，就要成为你那个领域的自媒体，才能增强用户对你的信任感，后面的这些就不仔细说了，其实都是一种营销与粉丝经营的手段。这些其实不管是对于这种做微商还是电商，都是非常重要的。今年在电商这一块有个趋势，就是电商媒体化，在媒体这一块有个趋势，叫做媒体电商化。其实电商媒体化的趋势，在微商这里表现为微商自媒体化，已经不是简单的一个商品，你要像媒体那样去经营你的粉丝，要去做社区，实现粉丝之间的连接，另外要去做资讯，把你的电商，变成你的粉丝，一站式服务的平台。这个我认为是今年的趋势。</section><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"><br style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI"/></section></section></fieldset><fieldset style="margin: 0.8em 1em; padding: 0px; border: 0px currentcolor; text-align: justify; color: white; line-height: 1.4; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', ΢ÈíÑźÚ, Arial, sans-serif; font-size: 1em; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 10px; border-radius: 8px 48px 8px 0px / 64px 8px 16px 48px; border: 2px dotted white; text-align: inherit; font-family: inherit; font-size: 13px; font-weight: inherit; text-decoration: inherit; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box; box-shadow: 8px 8px 3px rgb(225,225,225); background-color: rgb(95, 156, 239);" class="tn-Powered-by-XIUMI"><section style="margin: 0px; padding: 0px; word-wrap: break-word !important; max-width: 100%; box-sizing: border-box;" class="tn-Powered-by-XIUMI">我们从6月份，拿到微信购物入口之后，做了很多的探索，主要是探索社交与电商怎么结合？用社交来实现电商的营销，OPPO N3的这个案例是众筹的方式，帮你通过朋友圈关系链免费拿手机，两天就有600多万人来发起这样的众筹，最后超过了1个亿，朋友圈的营销力量是非常强大的。还有红包合体，都是社交的玩法。怎么玩？我个人总结，其实就是六个字：有趣、可玩、能晒，这些就不详细展开了，围绕这些，就是怎么能够把用户的社交关系，引入到这个营销里面，进而形成个爆炸式的增长。</section></section></fieldset><p><br/></p>

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